Monday, August 15, 2022 15:00
It’s probably that Hyundai Stargazer with the MPV phase will launch the Vietnamese market with challenges and benefits.
The Hyundai Stargazer is the most recent MPV mannequin that was launched globally by the Korean automaker in July. The automobile is within the standard phase, just like the Mitsubishi Xpander, Ertiga, Suzuki XL7 and Toyota Veloz, Avanza traces.
Beforehand, Stargazer was opened on the market within the Indonesian market and is anticipated to be bought in Vietnam. As a result of at current, the MPV phase is being favored by home shoppers. The proof is that the Xpander mannequin with the very best gross sales available in the market in July is Veloz in second place.
Whether or not Hyundai Stargazer is bought in Vietnam, will there be any benefits or challenges to compete with different rivals who’re occupying market share in:
Problem
Xpander is taken into account a pioneer mannequin for the MPV pattern in 2018 with a comparatively smooth worth. After 4 years in the marketplace, gross sales of the mannequin are at all times on the high of the phase with an enormous consumer neighborhood. Moreover, XL7, Veloz even have nice names and progress. All 3 fashions are from Japan. In the meantime, Stargazer is a “rookie” from the land of Kim Chi.
Within the coming time, the MPV phase in Vietnam may have new Carens and Ertiga hybrid variations. If returning to Vietnam, Stargazer should face each these opponents. If the Carens is a very new era and has many enhancements, utterly modified by way of design and know-how, the Ertiga is just not very talked-about, however with the hybrid model with the power to avoid wasting gas, can or not it’s good? attraction?
Xpander is assembled domestically. And Veloz and Avanza are additionally deliberate to be assembled in Vietnam by the top of this 12 months. This can assist MPV fashions have a very good provide and have a greater worth than imported fashions.
Vibrant door to ‘usurp the throne’ Mitsubishi Xpander
Nevertheless, Stargazer nonetheless has a brilliant door when “launching” the Vietnamese market. Sometimes Veloz, this mannequin surpassed XL7 in gross sales in July, chasing after Xpander. Or within the B-sized SUV/crossover phase, Kona who additionally “made a storm” has additionally given up the throne to Seltos. This mannequin is crucial to have many particular options to swimsuit Vietnamese individuals essentially the most.
The automobile has a particular design, the automobile appears to be like prefer it comes from the long run. Whether or not fashionable design is standard with Vietnamese individuals, maybe it’ll take time to reply.
The inside of the automobile is modernly designed, with a big digital display screen as much as 8 inches with a brand new design of Hyundai. In Indonesia, the mannequin additionally has 2 choices of 6 or 7 seats. Maybe that is one thing particular in comparison with Xpander or Veloz.
Moreover, on this market, the automobile can be outfitted with superior know-how packages. If introduced again to Vietnam, it will likely be superior to rivals in terms of lane preserving and emergency brake assist.
The worth of Stargazer can be fairly aggressive in comparison with Xpander and different MPV fashions. Particularly, in Indonesia, Xpander is priced from 253.4 million rupiah to 307.1 million rupiah, whereas Stargazer is priced from 243.3 million rupiah to 307.1 million rupiah.
As may be seen, these two fashions have the identical worth, even essentially the most superior model has the identical worth. This highest worth is equal to about 490 million VND.
Hyundai Vietnam has a big manufacturing facility in Ninh Binh, so it’s probably that Stargazer will likely be assembled within the nation if it plans to promote this mannequin.
