At the press conference before Portugal’s match against Hungary in the Euro 2020 group stage, Ronaldo spotted two bottles of Coca-Cola and immediately pushed them aside. The Portuguese striker then grabbed a water bottle and said in front of the camera: “Drink water!”. Previously, Ronaldo had revealed that he did not like carbonated soft drinks.
The 36-year-old player considers his body as a temple and possesses a remarkable physique for his age. He also doesn’t like his eldest son Cristiano Ronaldo Jr consuming such products. “I argued with him when he ate fries and all that, he knew I didn’t like it,” Ronaldo said.
However, Ronaldo’s actions are said to have had a negative impact on the Coca-Cola brand. The Spanish magazine Marca reported that the value of the company’s stock before and after the Portuguese legend put the water bottle aside, lost billions of dollars. Coca-Cola’s fortune fell from $242 billion to $238 billion, a “sharp 1.6% drop” on the stock market. The loss of 4 billion USD after just one action of Ronaldo is amazing.
Shares of Coca-Cola hit nearly $56.10 when the stock market opens at 3 p.m. in Europe. But 30 minutes after Ronaldo and Fernando Santos attended a press conference at the Puskas Ferenc Stadium in Budapest, the stock reportedly fell to a low of $55.22 per share.
Coca-Cola is one of the most famous brands in the world but they have yet to comment on Ronaldo’s actions. UEFA has also kept quiet during this time, but the Daily Mail reports that both organizations are “not amused” when one of the world’s most influential stars shows contempt for Coca-Cola. This soft drink company has been a partner of the European Championship since 1988.
Ronaldo will probably compete in this tournament for the last time in his career. When Euro 2024 started, the Juventus forward was 39 years old.
(According to Givemesport)