Within the interview earlier than the match Portugal vs Hungary within the opening match at Euro 2020, celebrity Ronaldo eliminated 2 bottles of Coca Cola smooth drink from the desk after which took out a bottle of filtered water and spoke into the digicam in Portuguese. : “Solely filtered water!”
Instantly, this motion had a major impression on Coca Cola. Coca Cola’s inventory worth dropped by 1.6% instantly after Ronaldo’s motion went viral.
In line with the MarcaCoca-Cola’s market capitalization fell from $242 billion to $238 billion on the inventory market. Coca Cola’s share worth traded at 56.10 USD/share when the market opened at 3 pm (European time) on June 15.
Solely half-hour since Ronaldo appeared within the press room and took motion that lasted precisely 5 seconds, Coca Cola’s inventory worth dropped to $ 55.22 per share.
After CR7, a collection of soccer gamers and coaches additionally comply with this pattern in several methods. Italian striker Locatelli additionally eliminated two Coke bottles from the body, whereas Russian coach Stanislav Cherchesov used these two bottles of Coca.
After this motion of Ronaldo and the gamers, the sponsor of EURO 2020 has responded. Accordingly, Coca Cola believes that everybody has the correct to get pleasure from drinks primarily based on private preferences and wishes.
“The gamers are supplied with filtered water, together with Coca Cola and Coca Cola with out sugar when attending our press conferences.” This spokesman stated and emphasised that every particular person has a novel style.
As well as, within the newest announcement, UEFA has requested gamers of all groups to cease instantly eradicating sponsor’s drinks from the body in the course of the press convention.
Martin Kallen, Euro 2020 Government Director, stated he had talked with the groups about this difficulty. “UEFA reminds the groups that partnerships are indispensable when organizing the match. That ensures the event of soccer throughout Europe, together with younger folks and ladies.”
Not stopping there, the European Soccer Federation didn’t hesitate to discuss with the penalties given to Ronaldo, Pogba or gamers who eliminated beverage labels from the body.