Honda’s motobike maybe the title that has been closely affected by the pandemic and on the identical time additionally exhibits the weakest restoration among the many main automotive manufacturers in Vietnam. In line with the gross sales outcomes introduced by Honda, in September, whole automotive gross sales had been 590 models, a slight enhance of 4.1% in comparison with August. Nevertheless, in comparison with the identical interval final yr, gross sales quantity Honda dropped a scary 64.7%.
Undeniably, the Japanese automotive model has made nice efforts to draw clients and enhance the attractiveness of its merchandise. The only and handiest transfer is to drastically cut back the worth of a collection of key fashions, which Honda has utilized however has not been capable of succeed. Many product strains reminiscent of Honda CR-VA (Provide as much as 200 million), Civic (Low cost as much as 75 million) even Metropolis (the best low cost of 60 million), … provide the highest enticing incentives within the Vietnamese automotive market, however the general outcome. The race nonetheless solely stopped at a complete of 590 vehicles for the entire month.
When rivals, .’s merchandise Honda’s motobike actually arduous to check on all fronts from massive to small. Merely taking the variety of 590 vehicles of the entire model, Honda just isn’t even equal to the gross sales of the mannequin alone Hyundai Santa Fe (647 models – ranked seventh within the high 10 best-selling vehicles in September). Thereby, it may be seen that the alarming scenario within the late 2021 interval of Honda’s automotive phase may be seen.
Honda Metropolis, the top-selling mannequin that when made a splash in early 2021. The favorable beginnings will assist the B-size Sedan make a robust breakthrough, however then in a short time from April this yr, Metropolis dropped with out brakes, not displaying any probability to compete with Hyundai Accent or Toyota Vios in the identical phase.
Honda CR-VASUV mannequin sells very effectively in main markets all over the world, however when returning to Vietnam, it isn’t in style with the vast majority of clients. In April this yr, the producer launched the CR-V LSE model, which was extremely appreciated by consultants for the Honda SENSING system, security options and clean operation. Nevertheless, it appears that evidently as a result of the worth just isn’t actually enticing, it has made the vast majority of shoppers not too within the product.