On June 7, the news agency Reuters quoted Ms. Isabelle de Silva – Director of the French Competition Authority (FCA), as saying that the decision to penalize Google is of particular importance because it is the first decision in the world to focus on the process. complex algorithmic auctions that online advertising businesses must rely on.
FCA said it has reached a mediation agreement with Google. Accordingly, the technology group agreed to end the self-prioritizing behavior in the automated online advertising business.
In addition to the €220 million fine (nearly VND 6,212 billion), Google also pledged to make it easier for competitors to use its online advertising tools. The technology giant’s commitment is valid for 3 years.
The director of France’s competition watchdog also said the fine with Google had been reduced due to the mediation agreement but did not disclose specifics.
Earlier, in May, the Italian competition watchdog fined Google more than 102 million euros for violating Article 102 of the European Union’s Treaty on the Operation of the European Union (TFEU), which regulates monopolies and other problems. competition restrictions
In addition to the fine, this said it asked Google to pave the way for JuicePass and other app developers programming tools that could be compatible with Android Auto.
In March 2019, the EU also fined Google $ 1.7 billion for abusing advertising and reducing the competitiveness of competitors. It is the third EU fine for Google in three years, with a total fine of up to $9 billion.
And yet, this year, Google also faced a $5 billion fine in the US after being sued for accusing Google’s search engine of tracking user information even when they’re private.