FTX Europe is collaborating with Tomorrowland, an electro-music occasion, to introduce web3 capabilities into the competition. As a part of the broader competition expertise, Tomorrowland Winter competition visitors will be capable to purchase the first 1,500 of a total of 6,500 NFTs as a part of the collaboration.
Possession of the NFTs, particularly, will open one in every of 5 locations hidden among the many mountains in Alpe d’Huez, France, the place the competition is held on the finish of March, with unique concert events that festival-goers should discover and scan their bracelet for entrance.
“The development to web3 offers up a whole lot of prospects for our limitless creativeness, in addition to the likelihood to tighten the bonds of our group within the subsequent years,” Tomorrowland founder Michiel Beers mentioned in a press release.
The collaboration will look into using Web3 and blockchain applied sciences, equivalent to NFTs for music, ticketing, and artwork, occasions within the metaverse, and cryptocurrency funds. “Tomorrowland’s evolution to web3 is a chance to ascertain a deeper connection to the group and interact festival-goers with streamlined ticketing choices, artists with new artistic shops, and Tomorrowland followers with the flexibility to earn, acquire, or purchase digital Tomorrowland belongings,” the corporate mentioned in a press release.
“We’re thrilled to affix with Tomorrowland to convey their genuinely distinctive and spectacular occasions to the digital enviornment by supporting their Web3, NFT, and crypto-related actions,” acknowledged FTX founder and CEO Sam Bankman-Fried.
“We’re additionally united in our opinion that group, accessibility, transparency, and sustainability are key elements in creating a greater music competition.” The FTX Quest will present attendees with a enjoyable and participatory technique to acquire entry to particular occasions throughout 2018 Tomorrowland Winter.”
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