M’Drak . boy’s Espresso Metropolis mission
After the trillion-dollar divorce case along with his ex-wife Le Hoang Diep Thao was formally closed, Mr. Dang Le Nguyen Vu continued his journey to overcome his supposedly ‘magical’ dream with a collection of long-term initiatives. .
Not way back, his enterprise Dang Le Nguyen Vu – Trung Nguyen Legend held the opening ceremony of the Espresso Metropolis mission section 2 in 2022.

Value mentioning, within the second opening ceremony in 2022, as much as 99% of the merchandise of the Espresso Metropolis mission had been efficiently traded after solely quarter-hour of opening on the market and likewise this yr, Trung Nguyen Legend continues to construct a middle A tri-regional culinary middle with the most important retail area specializing in espresso on the earth…
Espresso Metropolis is taken into account a big mission with a scale of as much as 45.45 hectares, invested by Trung Nguyen Legend Group with a imaginative and prescient and mission, contributing to the conclusion of Buon Ma Thuot changing into a world capital and bringing Buon Ma Thuot to life. Dak Lak has change into the vacation spot of greater than 2.5 billion espresso lovers and lovers around the globe.
>> MORE: Dang Le Nguyen Vu is ‘cool’ when driving the distinctive Porsche 911 Carrera G-Sequence in Vietnam
Lengthy-term enterprise technique with switch mannequin
Together with many initiatives with the principle mission are the offers within the discipline of increasing the espresso enterprise mannequin within the type of switch that Mr. Vu has carried out lately.
Away from the prejudices and fears of companies within the midst of the outbreak of Covid-19, Mr. Dang Le Nguyen Vu has boldly taken lengthy steps and is extraordinarily positive with the switch enterprise mannequin.


Regardless of the irritating epidemic scenario when hundreds of companies had been pressured to go bankrupt or lower employees, the price was the boss’s “darling”. Trung Nguyen Group nonetheless continually rising and “reaching centipedes” to all provinces and cities throughout the nation.
Not solely current in lots of provinces and cities, Trung Nguyen E-Espresso additionally crept into many districts and established for themselves new enterprise institutions with a very new look.
In the beginning of July, Mr. Vu’s “darling” welcomed new branches in Quang Ngai.
Beforehand in June, Trung Nguyen E-Espresso additionally opened a brand new facility in a district of Ho Chi Minh Metropolis and on the predominant highway in Ha Lengthy Metropolis, Quang Ninh province…
The fixed development of the model Trung Nguyen E-Espresso not solely exhibits that the switch enterprise mannequin utilized by Mr. Vu is basically efficient, but in addition exhibits the ‘foresight’ of a businessman with a non-trivial mindset.



The success and development of Trung Nguyen has proven that Mr. Vu’s daring enterprise steps are actually one thing that home entrepreneurs must ponder on a actuality of ‘dare to assume, dare to do to succeed. ‘.
The time interval of the trillion-dollar divorce between him Dang Le Nguyen Vu and Le Hoang Diep Thao occurred loudly and triggered the press to spend so much of ink and paper, which had a major affect on the event of Trung Nguyen.
In line with Mr. Vu’s evaluation, Trung Nguyen took some time to be ‘depressed’ on account of goal elements and he mentioned he wanted 2-3 years to revive this ‘brainchild’.
>> MORE: Dang Le Nguyen Vu and the journey from ‘zero’ to ‘hero’ because of nice ambition
Nevertheless, in actual fact, in lower than a yr, regardless of the time when Covid-19 was a shadow over companies, Trung Nguyen of Dang Le Nguyen Vu nonetheless rose up strongly. The proof is that the discount offers flocked below the switch enterprise mannequin. Furthermore, Mr. Vu’s “pet” has additionally reached out to many nations on the earth market.
On the finish of 2020, Trung Nguyen confronted a brand new concern when the most important espresso chain in Thailand, Café Amazon, abruptly “set foot” in Saigon and threatened the market share of “Vietnamese espresso king”.
Retaining with the idea of the ‘Inexperienced Oasis’ idea, Café Amazon in Phan Xich Lengthy is taken into account as a ‘miniature’ tropical forest with fancy inexperienced colours.

A consultant of Thai Petroleum Company (PTTOR) – one of many cooperative members to create Café Amazon at the moment mentioned that the Vietnamese market was a “fatty piece of cake” with lots of potential for espresso store enterprise. get excessive.
Nevertheless, the novelty of Café Amazon doesn’t make Trung Nguyen’s place shaken when the normal espresso taste imbued with Vietnamese identification continues to be thought-about one thing unusual and fascinating to draw diners to take pleasure in. awake.
Inside 10 years, Dang Le Nguyen Vu’s “child” has risen like a “small dragon” with 6 member corporations together with: Trung Nguyen Joint Inventory Firm, Trung Nguyen Instantaneous Espresso Joint Inventory Firm. , Trung Nguyen Espresso Firm Restricted, G7 Buying and selling and Service Joint Inventory Firm and Vietnam World Gateway Joint Enterprise Firm (VGG) with official industries together with: manufacturing, processing and buying and selling of tea and occasional get excessive; franchise and fashionable distribution and retail providers.

Within the face of many pressures in addition to threats from many home and international opponents, along with his MIND and VISION, Mr. Dang Le Nguyen Vu all the time focuses on altering in addition to renewing himself and all the time retains one factor in thoughts. ‘spending earnings reinvested to resume and develop, it’s essential to shake off the story of being profitable merely to do greater issues for the espresso trade, for the nation’.