After a series of scandals about product quality and then Tesla’s way of resolving conflicts with inappropriate customers, not only the media in China strongly condemned, even the country’s government also brought it up. Tesla on the list of businesses to watch. Difficult to husband, the American electric car brand is facing the risk of losing its second largest market in the world.
In fact, not only in China, users’ condemnation of Tesla about the way they negotiate with customers whenever a conflict occurs has appeared before in a number of other countries, including North America. .
Since the first day of launching this billion-people market, the Tesla brand has quickly received favor. But it seems that the early success makes them become complacent and forget one vital element to survive here: do not offend users and especially the Chinese government.
First, Tesla’s service quality is going down in recent times. The reason is that the growth momentum of this brand in China is too strong, but the number of cars exported has exceeded the threshold of the company’s care and repair infrastructure. Leads to a decrease in quality, creating a bad look from users and authorities.
Second, it was Tesla’s way of dealing with an argument they had with a disruptive female customer on the day of its auto show. It won’t be too complicated if Tesla continues to apply its usual ‘appeasement’ measures. However, with just a few somewhat thoughtless statements from the company’s leaders, Tesla pushed itself into a difficult position.
On April 19, Grace Tao Lin, Tesla’s vice president, said it was “not likely that Tesla will compromise” and said that she suspected someone was behind this incident, this is a malicious conspiracy. . The interview then quickly led to accusations of Tesla arrogance from the Chinese media.
A series of major newspapers and mouthpieces of China have strongly criticized the Vice President’s behavior. In a row, there are articles with titles like “Tesla’s mistake”, “Insincerity”, “Arrogance”, “Arrogant and bossy stance”, …
The constant attack will certainly make Tesla wobble. They realized the consequences of this disastrous statement, immediately asked the local station to remove the interview, and changed its approach from no compromise to “sorry and self-investigation” and “is cooperating with functional units to investigate” in just 2 short days.
Chinese people believe that Tesla is to blame, suspecting a conspiracy by the Chinese government to target the car manufacturing business. The inappropriate orientation of the company inadvertently created a strong boycott wave that appeared throughout the country. After all, Tesla has fallen on the Chinese government’s watch list. They are in danger of losing the market that brings in up to 30% of the total global sales each year.